Business Models

Know our business models to operate in mobile campaigns:

CPI – Cost per Installations or Download

Campaigns in which remuneration is based on the installation of an application (mobile) or of software and toolbars (web).

CPE – Cost per event: Download + event in-app; Installation + Activation

The commission is paid for when the costumer does some action or activation after the installation of an app.

CPM – Cost per Mile (thousand impressions)

The commission is paid for every 1000 times a banner is displayed. Best for campaigns that aim to generate traffic and greater brand visibility.

CPC – Cost per Click

Remuneration for every clicked banners and / or links that direct the user to the site / hotsite chosen by the advertiser. Qualified and targeted traffic, a campaign that seeks to increase the number of hits, ideal for branding campaigns.

CPA – Cost per Action

Commission based on a given user action, such as buying a product. The commission may be a percentage of the sale or a flat fee set by the advertiser.

CPL – Cost per Lead

Commission based on the filling out of registration forms, from the most complex to the simplest. Suitable for campaigns that seek to increase their active base, or receive data from people who want to purchase a product or service. Example: attracting users to a newsletter, an insurance form, credit cards, universities.